Boycott That Thought!

by Scott Noelle

Conscientious parents often boycott companies whose products and practices undermine children’s well-being. Today, let’s play with the idea of boycotting thoughts that undermine your parenting vision.

The human mind is like a marketplace of thoughts, and attention is the currency with which you “buy into” a thought... or not. You boycott a thought by not paying attention to it — by focusing on a better, more empowering thought instead.

A conventional boycott is only effective if large numbers of consumers participate. But there’s only ONE consumer in your thought market: you. So when you boycott a thought, that thought’s “market share” goes to 0% and it goes “out of business.”

When you feel bad about your parenting or your child, it means you’re buying into some negative thought or perspective. For example, a thought like “I suck as a parent” closes your heart and undermines your creativity, so...


...and give your attention to encouraging thoughts like “I don’t have to be perfect... My parenting is gradually improving... I’m finding my way.”

Originally published on 2007-08-17
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